Gucci Unveils 'Red Takeover' Photo Project | 1 — [Photo provided by Gucci, Dazed Korea]

Italian luxury brand Gucci has launched the 'Red Takeover' photo project in celebration of the Gucci Ancora fashion show presented during Milan Fashion Week.

Gucci Unveils 'Red Takeover' Photo Project | 2 — [Photo provided by Gucci, Vogue Korea]

This project, inspired by the new Rosso Ancora red color introduced at the fashion show, reinterprets it through the aesthetics and uniqueness of various artists and high-end magazines. Collaborations included actor Park Gyu-young with Dazed Korea, K-pop artist NewJeans' Hani with Vogue Korea, and K-pop artist Stray Kids' Lino with W Korea, among others.

Gucci Unveils 'Red Takeover' Photo Project | 3 — [Photo provided by Gucci, W Korea]

The new color code Rosso Ancora was inspired by the founder of Gucci, Guccio Gucci, during his time as a porter at the Savoy Hotel in London. It has been a significant color in early Gucci collections, symbolizing the house's 102-year tradition and contemporary aesthetics.

Gucci Unveils 'Red Takeover' Photo Project | 4 — [Photo provided by Gucci, Dazed Korea]

The photo shoot of actor Park Gyu-young and Dazed Korea was themed 'A Woman is A Woman,' reinterpreting the Gucci Rosso Ancora color. Park Gyu-young styled a simple crop top with an interlocking GGmotif metal chain vest and white silk skirt (photo left). She also showcased a black long dress made of nappa stretch leather with a shirt collar design, paired with the Gucci Diana hobo bag featuring a bamboo handle.

Gucci Unveils 'Red Takeover' Photo Project | 5 — [Photo provided by Gucci, Vogue Korea]

K-pop artist NewJeans' Hani and Vogue Korea's photo shoot was themed 'The Shape of Love,' reinterpreting the Rosso Ancora color. Hani matched a crop tank top and blue skirt with Gucci zipper details with a Gucci Horsebit chain bag in rainbow-toned leather with a pink hue, and added a special touch with a red-stitched high-neck scuba jersey top and black faux silk long skirt.

Gucci Unveils 'Red Takeover' Photo Project | 6 — [Photo provided by Gucci, W Korea]

K-pop artist Stray Kids' Lino and W Korea's photo shoot was themed 'The Messenger of Love,' reinterpreting the Rosso Ancora color. In the photo, Lino matched a black t-shirt with Gucci print and patch details with an interlocking G metal bracelet, and in another image, he wore a Gucci logo white t-shirt and a dark blue suit with G dot design, showcasing a perfect fit.

Meanwhile, Gucci conveyed various stories embedded in Gucci Ancora, a term that means "falling in love with fashion through Gucci again," and sought to offer a glimpse into the vision of creative director Sabato De Sarno, who pursues special meaning and dialogue based on fashion and art through this photo project.